Joelle

I am Joelle Maslaton, Italian and Brazilian, Creative Director, Industrial Designer and Visual Communicator.

This portfolio is a selection of 20 years of creative work, always following my own free spirit.

Currently I am working a free lancer, if you wish, you can contact me at this is e-mail address :

Joellemaslaton@mac.com

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I was selected in Brazilian 250 anniversary Vogue edition among the most 250 influential people in the country

More...

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Resume

Joelle Maslaton

785 5th Avenue, Apt. 11A

New York, New York 10022

212 832 9505

joellemaslaton@mac.com

Career Objective:

Creative, Art Director , Brand Management, or Editor within the fashion, retail, publishing, media or home luxury goods market, utilizing over 20 years of graphic, industrial and interior design.

Professional Experience:

November 2005 – Present Joellelifestyle.com Multimedia and Marketing LLC – New York, NY

Owner/President

• Responsible for the creation and start up of an online global multicultural blog focusing on lifestyle, travel, design, fashion, photography, music, etc.

• Developed the content, concepts and all designs for the website.

• Manages an international team of 6 designers, contributors and content managers.

• Travels to various global locations to develop content and products that include the creation of travel guides, information on lifestyle and modern living trends, e-commerce topics, etc.

• Created the website in English and Portuguese with 50% of the site views coming from locations in South America.

• Maintains site statistics with over 900K page views since its inception and visits from over 52 countries.

October 2002 – Present Joelle.Com.Br – New York, NY

Owner/President

• Responsible for the creation and start up of an exclusive home and fashion e-commerce website.

• In charge of the sourcing, development and production of items globally for this privately owned brand.

• Traveled extensively to Indonesia, Thailand, India, Nepal, China, Africa, Brazil, Mexico, Europe, Turkey, Polynesia and the Middle East.

• Hand selected products including lamps and ethnic jewelry that were locally produced and sold via the website.

• Managed over $200K in revenues annually.

1995 – Present Nasser Artes Decorativasi tda – Sao Paulo, Brazil

Owner/President

• Responsible for the start up and creation of the wholesale division for the home and fashion accessory line for Joelle throughout Brazil.

• In charge of event planning, party design and other related activities.

• Handled the design, development, production, importing and distribution of the various product lines for wholesale and retail purchase.

1998 – 2003 Joelle – Sao Paulo, Brazil

Owner/President

• Started up and successfully opened an exclusive flower shop, bookstore and café at a prime retail location in the city.

• Responsible for the brand management, coordinating launch collection events, exhibitions and visual merchandising for a lifestyle and concepts retail store.

1995 – 1997 Fiorile – Sao Paulo, Brazil

Owner/President

• Responsible for all flower design and party and event planning.

• In charge of the concepts and all creative designing for various events.

1991 – 1995 Le style – Sao Paulo, Brazil

Owner/President

• Responsible for the start up of a contemporary furniture and home accessories retail store that offered home and commercial interior design services.

Project Work:

Exell Economico – Bahia, Brazil

Excell banco – Sao Paulo, Brazil

Excell Bank – New York, NY

Dior – Sao Paulo, Brazil

Education:

Bachelors Degree, Industrial Design, Product Development, Visual Communication and Merchandising – Faculdade de Artes Plasticas Alvares Penteado, Sao Pauol, Brazil

Training:

Photography – British School of Brussels

Photography (Primary and Advanced) – Imagen Acao

Exhibitions:

Participated in the benefit of Mesas Decorados

Professional Interior Designers Showcase

Pessah Table Setting Exhibition

Languages:

Fluent in English, French, Italian, Portuguese

Spanish – Conversational

Misc:

Created and published “Evelyne Nasser, a love story in 72 recipes”